Part of a global rebrand and livestream design package for Dennis "Cloakzy" Lepore, produced at Loaded in mid-2020, about a year after he signed with the agency. The wider package covered the logo, overlays and stream graphics; the intro is where the identity gets to move.
The brief was Cloakzy himself: young, intense, a little irreverent. So the intro is built loud: a flat yellow-and-green world with halftone grain, chunky italic type yelling NOW STREAMING, I'M BACK, OFFLINE flipping to ONLINE, and a hand-scribbled layer of marker doodles, smileys, X's and lightning bolts drawn over everything. In 3D that meant treating the flat brand elements as physical things: bolts and plus-signs tumbling and piling up, a cartoon bomb going off, a burst of confetti and debris on the ONLINE beat, warped stripe fields, and Cloakzy's own cut-out photo dropped in and drawn on. It lands on the new CLOAKZY wordmark, bolt-in-the-K and all. Andy Burdin art-directed; I handled the 3D and animation.
Credits
- Art Direction
- Andy Burdin
- 3D & Animation
- Ryan Johnson
- Design
- Colin DeShong
- Creative Direction
- Justin Carroll
- Agency
- Loaded