Following a large-scale rebrand for Shroud led by Justin Carroll at Loaded, the team turned to the launch of his Army Of One merch collection. Coming off the rebrand I'd built Shroud's stream overlay and broadcast package, and that same visual system carried into the shoot: the animations playing on the CRT monitors that dress the set are mine.
Beyond the screens, I concepted how the film would come together and scouted the location; a small video crew handled the main shoot. What's shown here is the behind-the-scenes teaser. I shot the BTS on a Panasonic GH5 and did the edit and color in DaVinci Resolve.
The teaser moves through the shoot day: racks of black hoodies stamped with the SHROUD wordmark, the crew working in the shop and warehouse, a subject walking toward a blown-out white studio backdrop, portrait moments in soft white light. Then it shifts cool (banks of glowing tube lights and the CRT monitors dressing the set, with the cast standing among them) before landing on the launch date card: "ARMY OF ONE COLLECTION," "LAUNCHING NOVEMBER 4TH," "SHROUD.GG."
Credits
- Creative Direction
- Justin Carroll
- Concept, Screen Animation, BTS Edit & Color
- Ryan Johnson
- Producer
- Ashley Hsieh
- Agency
- Loaded