The Loyalty Collection was a DrLupo merch drop built around one word: loyalty, set in kanji (忠誠). It ran across a full line of tees, hoodies, a zip jacket, joggers and an embroidered cap, sold through his Design By Humans store. Loyalty is the through-line of Lupo's brand: a community that has followed him across games and platforms, and a streamer who's raised millions for St. Jude with them.
For the 30-second launch spot every garment was built in 3D and staged in black space under hard red and blue light, so the kanji and the DrLupo mark carry each frame. The pace steps up through the piece (macro passes over the prints, a hoodie exploding out of anime speed-lines, a neon diamond framing the reveal) before the whole lineup lands together for the end card. Produced at Loaded; solo 3D, motion and animation.
Credits
- 3D, Motion & Animation
- Ryan Johnson
- Agency
- Loaded