Launch promo for The Birthday Drop, Jack "CouRage" Dunlop's biggest merch release at the time, released April 28, 2021 on shop.courage.gg as a pre-order so nobody would miss out. Produced at Loaded with Justin Carroll as Creative Director: Justin designed the frames, and I animated them and cut the whole thing together in After Effects.
The design runs in flat panels of sunflower yellow, sky blue, black and white, built around CouRage's lion-crest outline and a three-star motif. Product flats (a black hoodie, tee, long-sleeve, joggers, a colour-blocked tee, tie-dye joggers) mix with lifestyle photography of Jack outdoors, all cut to condensed uppercase type: "NEW APPAREL," "AVAILABLE NOW," "BIRTHDAY DROP," "OUT NOW," "SHOP.COURAGE.GG." One version leans photo-led; the other is a shorter cut of the same system.
Version 02
Credits
- Creative Direction & Design
- Justin Carroll
- Animation & Edit
- Ryan Johnson
- Agency
- Loaded